Carl Brunet

BEYOND REAL ESTATE

Interview by Derrick Scott and Mathieu Manning
Images © Vesta’s Photography

IN THE EVER-CHANGING WORLD OF REAL ESTATE, PROFESSIONALS WHO COMBINE EXPERIENCE, PASSION, AND DEVOTION TO THEIR LOCAL COMMUNITY RARELY STAND OUT. CARL BRUNET, A REAL ESTATE BROKER AT WALKER REAL ESTATE GROUP, EMBODIES THIS RARE SET OF QUALITIES, HIS CAPTIVATING LIFE JOURNEY FAITHFULLY REFLECTS HIS COMMITMENT TO HIS CLIENTS AND HIS HOMETOWN, CLARENCE-ROCKLAND.

Carl grew up surrounded by committed family figures, some of whom made their mark in the federal government, while others, including his father, grandfather, and a few uncles, worked in the field of senior residences. “It was my goal to get there, to eventually join the family business,” Carl confides, illustrating his initial desire to follow in his family’s footsteps.

Professional evolution

However, before stepping into the family business, advice from his father led him to explore. “To gain experience, my father advised me to enter the job market and find a job that I would enjoy,” he reveals. This quest for diverse experiences took him to La Cité collégiale where he studied business, then to a position as a flight attendant with Air Canada, which enabled him to travel the world. Despite the excitement of travel, life in Toronto weighed heavily on Carl, who struggled to adapt to the hustle and bustle of a big metropolis after growing up in Rockland. “It’s obvious that Rockland versus Toronto is a huge contrast between two very different realities,” he says.

An unexpected opportunity arose when a friend, employed at the National Defense Pension Centre, offered him a position. This turning point marked his return to Rockland. For ten years, Carl dedicated himself to his role, advancing professionally without ever losing sight of the goal of eventually joining the family business.

The winds changed for Carl when regulatory changes complicated the transfer of the family business. “There were some changes regarding the sale of a business to a family member,” he explains. The senior residence industry also faced its own challenges, with the arrival of large corporations that redefined the competitive landscape, making the pursuit of the family business less attractive. Faced with these changes, he was encouraged by his father, who told him, “You love real estate, why not pursue a career in this field?” Carl discovered a new path. He then enrolled in training to become a real estate agent, marking the beginning of a new chapter in his life.

Taking the leap

When he met Geoff, a key figure in the industry who immediately recognized his potential and wanted to integrate him into his team, Carl made the bold choice to leave his stable government job to dedicate himself to real estate. “As soon as I realized how much I loved the real estate world, I knew it was my path,” he says, affirming his unwavering commitment to his new career.

Driven by his passion for helping others, Carl fully embraces the role of real estate agent. “I’ve always had this desire to help… and in real estate, that’s exactly it: helping people,” he confides, highlighting the human aspect of his profession. His preference for assisting people in transition to retirement or those seeking to simplify their daily lives reflects his desire to ease emotionally charged moments and crucial decisions. Carl skilfully navigates the balance between realism and optimism, guiding his clients through the uncertainties of the real estate market. His expertise and empathy make him an invaluable resource in these turbulent times. Carl explains his choice to focus his real estate career in the Clarence-Rockland area, while being associated with a real estate group in Ottawa, highlighting the importance of his roots and heritage in his decision to work close to home.

Raising real estate standards

Carl strives to combine the strengths of a large real estate agency with the personalized approach he wants to offer the residents of Clarence-Rockland. His goal is clear: he aims to raise the level of real estate marketing in the region by offering exceptional services that surpass what other agents can offer. For this, he relies on advanced techniques such as professional photography and videos, aware that in an increasingly digital real estate market, you need impeccable online presentation to stand out. Carl notes that buyers are better informed before visiting a property, which reinforces the importance of real estate marketing, including showcasing the property to grab their attention. His collaboration with Geoff and the Walker Real Estate group opens up new perspectives, enabling him to extend the agency’s influence to small towns like Rockland. This alliance offers him access to cutting-edge marketing tools and a solid digital platform, reinforcing his service offering to his community with the latest and most effective industry tools.

Commitment to the community

For Carl, his role in Clarence-Rockland is far more than just a profession: it is a mission close to his heart. He is committed to providing his clients with exceptional added value through state-of-the-art real estate marketing services, thus enabling them to stand out in an increasingly digitally focused competitive market. As a native of Clarence-Rockland, he has a deep attachment to his community, forged by close family ties spanning several generations. This personal connection fuels his professional and personal dedication to the region. Moreover, Carl greatly values the rich community life and the preservation of the French language in Rockland, considering these elements as essential pillars of the local identity. His optimism for the future of Rockland is evident, as he sees construction and expansion projects as drivers of dynamism and growth for the city and its residents.

His passion for real estate, combined with his love for Clarence-Rockland, position him as a key figure in the evolution of our region.

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